Search volume is a key metric that shows how many people are looking for a specific query. Considering search volume when creating your content plan is essential because it accurately reflects the popularity of your niche. It is also a necessary part of determining the competitiveness of your niche. There are a couple of different ways you can look at the search volume to determine whether or not your content is getting enough traction.
The first way to look at search volume is the absolute number of searches for each keyword received over a month. This number is called the Search Volume Indicator (SVI). On the contrary, the second way to look at it is to compare the keyword’s search volume to the average monthly searches in your niche. This metric, called the Search Volume Shaper (SVSI), will give you a better picture of whether your niche is getting enough traffic. These measurements aren’t comparable because some months may see a higher search volume than others, but they are close enough to be an easy Source.
Another way to determine the search volume is the total number of unique visits to websites with those keywords as the search term. This statistic, known as Unique Hits, is another important metric that shows how much people are exploring your niche. It would help if you also considered the average monthly unique visits to sites that contain your keyword as the main search term. This is called the Search Volume Average (SVA).
The last way to determine search volume is to look at the number of unique visitors to websites that contain one of your keywords as the main search term. The most common way to gauge this is to check the Alexa ranking for every keyword. You need to be very careful with this metric because it is always changing. One minute there are several keywords that have high search volume, and the next day there are several with low search volume. So you need to make sure you monitor your competitors and their keywords to stay on top of this important metric.
Finally, you can use the Google Keyword Tool to get a rough estimate on search volume. This tool can show you daily and monthly searches for your chosen search terms. As you can see, the data is available for many different keywords and phrases, and you can use it to determine search volume over time.
Once you’ve determined the main search terms or keywords that you wish to target, start looking for good quality low competition domains using those keywords. In my experience, it is always best to buy a domain name rather than rent one since it will be more expensive. However, you don’t need to invest in the domain name. There are plenty of good domain names being sold for very cheap. There are also plenty of people who will sell their old ones to you for very cheap. These people are often tired of having to deal with domain name problems and usually only want the money for the site.
The main thing is to focus on getting as much search volume as you can. That is how you get into the first page of the search engine. There are other considerations like meta keywords and keyword research, but these are probably the most important parts of search engine optimization.
If you want to increase your search volume, try focusing on low competition long-tail keywords, rather than the popular keywords. It may take some time to find good low competition keywords that have very low search volume, but it will be worth it. Also, do your keyword research correctly and make sure you target your keyword list based on your audience. The best traffic is not coming from a high volume keywords list but from a solid keyword list with low competition.